The garment manufacturing industry is an industry in which textile fabric is the main raw material and a variety of men's, women's and children's garments are sewed after cutting by a series of fabric cutting machine. The garment trade is an industry in which garment traders purchase garments from garment manufacturers or upper-level traders and sell them to end customers or lower-level traders. The Chinese textile and garment industry chain is mainly distributed in Zhejiang, Jiangsu, Shandong, Xinjiang, Guangdong and other provinces.
The technological process of textile and clothing is firstly process the cotton, silk and other natural or chemical fibers into yarn by spinning, and weave the yarns into woven cloth or embryonic products, then make a series of dyeing and finishing treatment to the embryonic products and finally the garment manufacturing industry will sew and cut them into clothing and deliver them to clothing management and trading enterprises for sales.
In order to promote the development of small and medium-sized enterprises in the apparel industry, numerous developed countries have small and medium-sized enterprises department, especially the small business department, which has played an essential role in supporting, helping and promoting small enterprises in a country.
It can be seen that if the government strengthens policy support, improves the reward policy for well-known brands and establishes brand cultivation and guidance funds, use it to implement brand development plans and implement major brand projects, will promote various factors such as land, capital, labor, technology, and information to be inclined to key brand enterprises, brand industries and brand gathering areas. All of these point out the direction for the development of the apparel industry.
Key Points of Apparel Development Path
1. Brand Value and Influence
Creating an independent brand is essential in the process of finding a suitable road for clothing industry development. China's apparel industry should regard the brand as a belief, while the capital, money and profit are the process. We need to make Chinese brands have a sense of value and explode their influence, so that they can develop into the next stage. The future goal of Chinese clothing enterprises is to make the brand have the real core value, so that the price and cost are independent of each other.
2. Brand Contribution Rate
Brand contribution rate is the fundamental issue in the development of China's apparel industry. Currently, our clothing brand industry should move from product competition to market and brand competition. Although China's garment industry only has a decade of development, its achievements are impressive. There is still a lot of work to be done before achieving the development goals. Many industry insiders agree that brand development is a key issue for now. There are no domestic brands that are doing well, and brands of various forms have their own explorations and attempts.
1. Customer Subconscious Mind
Various clothing brands have problems with brand strategy. Brand communication is a personalized cultural connotation, which needs to meet the desires and psychological needs of consumers. Taking Japan as an example, the Japanese brand Muji has made the brand to the extreme, and what it has achieved is a way of connecting with consumers' spiritual beliefs. Therefore, companies need to tap the subconscious of consumers and profoundly meet their inner requirements. Brands are conquered, not passively accepted by consumers. This is also a common problem for numerous domestic clothing brands.
Under the influence of globalization, the apparel industry has been connected to the world. That is, the development of clothing all over the world is competing in the same industry. Therefore, those who can collect information, communicate and make decisions, even make responses in a short time can be able to obtain a better position in the fierce enterprise competition. In the Internet + era, garment enterprises need to continuously improve their informatization construction.